A B O U T

Kaci

Kaci in blue dress in chair outside austin texas communcations content

Often described by others as “having a lot of energy,” Kaci was born strong willed, impatient, and ready to make sh*t happen.

Kaci has twenty years of proven experience across the non-profit, for-profit, and agency sectors, including at renowned art museums and Ivy League universities.

Overly excited and unable to wait until she graduated to start her career, Kaci began working in marketing at age 19 at the Stephen C. O’ Connell Center at the University of Florida in the Business Office promoting major events and learning the ropes as a Marketing Assistant until she graduated magna cum laude from the UF’s acclaimed College of Journalism and Communications with a bachelor’s degree in public relations and image management and an additional focus in business administration.

Kaci became connected to the power of writing, storytelling, creativity, music, fashion, and art at a very young age. She has moved at least 20 times and recently relocated from North Carolina to Austin, Texas; Kaci also spent a few years in New York, NY, where she worked at iN DEMAND Networks, MTV, and TAXI global advertising, and frequented art, music, and comedy venues.

Kaci sleeps better at night knowing that she is making a difference growing purpose-led brands. She has deep experience in digital marketing and website development, leading and developing teams, solving complex creative and analytical marketing and PR challenges, creating integrated omnichannel content, managing global campaigns, writing, editing, delivering brand impact, and increasing engagement, earned media value, and audience reach. She has also completed training and/or certifications in nonprofit leadership, social media management, and comedic improv, along with additional MBA education. Her marketing and communications client leadership background, projects, and campaigns include: global health nonprofit BrightFocus Foundation; Reynolda House Museum of American Art; Reynolda Gardens of Wake Forest University; Yale Center for British Art; Yale University School of Medicine in federally-funded stress research communications; national award-winning agency, Mullen Lowe Communications; CSX Corp.; the Wounded Warrior Project; and the Junior League.

Kaci currently serves as Fundraising Chair for the Young Women’s Alliance in Austin and volunteers with the Girls Empowerment Network. She is also a member of the Women’s Communicators of Austin and the Public Relations Society of America (PRSA) and was involved with the sorority Chi Omega while at the University of Florida.

Kaci is married to an electric vehicle engineer and has two amazing children in elementary school. She enjoys frequenting museums and gardens; reading books and magazines; running; spinning; Pure Barre; traveling; volunteering in the community; applying face oils; obsessively researching wellness topics; and, of course, shopping. Dislikes include: being so cold she cannot feel her toes; neon green; and slimy fish. 


    • Led the 50th Anniversary Campaign for BrightFocus Foundation, including the launch of special campaign impact-focused microsite

    • Led the communications planning and the scripting of CEOs and PhDs for a major health equity congressional briefing, Health Equity Begins in the Lab

    • Wrote Biohacking Brain Health article, interview with 2018 Time awardee Dr. Valter Longo, head of USC Longevity Center and acclaimed author of The Longevity Diet, brightfocus.org (reach: 3M annual approx.)

    • Host of BrightFocus Foundation’s Glaucoma Chats, a leading vision health and research podcast since Sept. 2023, generating more than 150,000 listens; script and edit content, interview doctors

    • Led the development and marketing of a public service announcement (PSA) series with former New York Times writer Phil Gutis about Alzheimer’s disease, which has been viewed more than 1M times to date across video, broadcast, and radio and is the most viewed awareness video of all time on YouTube and other social media for the organization

    • Led the scripting and marketing of a video on brain health research study of Black individuals in Baton Rouge

    • Building Equitable Access to Brain and Vision Care in Underrepresented Communities, brightfocus.org (co-author)

    • Served as Executive content editor of health and science 6,000-page website, BrightFocus.org (reach: 3M+ annual approx.)

    • Grew earned media content reach by more than 110% in less than one year via refined integrated content and editorial strategy, increasing the annual advertising value equivalency (AVE) to nearly $70 million annually

    • Led the launch of acclaimed historic landmark, art museum, and gardens website, Reynolda.org, which resulted in a 300% increase in web traffic; consistently secured press coverage for Reynolda at the local, national, and international level 

    • Served as editor of Reynolda House Museum of American Art and Reynolda Gardens of Wake Forest University’s seasonal magazine publications; led the destination marketing and integrated PR campaigns for hundreds of events and major exhibitions and artworks, including exhibitions featuring Georgia O'Keeffe

    • Developed integrated campaign for Tiffany Glass exhibit and a multicultural marketing campaign for Black is Beautiful: The Photography of Kwame Brathwaite

    • At the Yale Center for British Art, wrote and edited content, press releases, newsletters, and social media; expanded relationships with international, national, regional/local media; orchestrated media events such as press previews and tours, including at the Paul Mellon Centre for Studies in British Art

    • Co-launched the integrated social impact marketing campaign for CSX Corp. and Wounded Warrior Project. As lead sponsor of AMC television’s Memorial Day war movie marathon, CSX honored veterans through the fully integrated Drop And Give Them 10 program. Through social, digital, print, broadcast and PR efforts, people were encouraged to do 10 pushups and share their experience, which resulted in hundreds of thousands of pushups being donated by men, women, children, pets, U.S. Congressmen and NASCAR drivers and a matched donation by CSX to the Wounded Warrior Project.

    • Other websites launched include ACWLC (increased web traffic and leads by 35%) and Grace & Exhale Yoga

  • "I love Kaci's passion and commitment to telling authentic stories about impacting people's health. Our work with her has reached some of the broadest audiences when it comes to raising awareness around significant health issues and promoting equity to help all people have access to healthcare."


    Award-winning filmmaker Mwita Chacha (CNN, Max, PBS, Discovery+)

    “While working with Kaci at MullenLowe (and then later at Reynolda House after I chased her down), I was quick to realize she’s a creative person’s secret weapon. Not only did she always push us to bring unexpected creative solutions to the table, she was always in search of their higher calling. How can we capture the brand’s purpose in a creative way? What do they stand for? While still playing the perfect role of an account manager, in some sort of Jedi-mind trick fashion, she continually steered us to creative places that led to inspiring work that had both clients and creatives saying, “Wow. How did we end up here? We’re really good.” 

    — Scott Stripling, worked as a Group Creative Director with Kaci 

    Freelance Creative Director / Writer

Odds and Ends

Above image taken by Jenna McElroy in Austin, Texas, Sept. 2024. Dress is Peter Som Collective.